To launch Life on Our Planet, we partnered with Netflix to create a jaw-dropping 3D anamorphic billboard in the heart of Times Square, amplified by a high-impact social campaign.

Netflix set out to position Life on Our Planet as its most anticipated documentary event of the year—demanding attention, igniting curiosity, and driving must-watch urgency. Our creative approach blurred the line between prehistoric times and the modern world, delivering an experience that felt visceral, immersive, and impossible to ignore.

In Times Square, we unleashed a stunning 3D spectacle: terror birds cautiously explore their new urban surroundings—until a smilodon strikes, roaring over New York with primal ferocity. The suspense carried into our social campaign. Seemingly ordinary user-generated videos took an unexpected turn as prehistoric predators suddenly crashed into reality, delivering shareable, spine-tingling moments designed to stop thumbs and spark conversation.